A website can connect you to billions of people, all around the world. So, why aren’t you rich yet?
Well, a lot of it probably has to do with the fact that most of those billions of people don’t need a mobile app. But for the ones who do, you want to be ready to get things started properly. To do that, you need a site designed to maximize sales. Here are six tips that will turn your site into a lean, mean selling machine.
1. Floating ads
A lot of people hated popups, but guess what a lot of people don’t hate?
Floating ads!
Maybe it has something to do with the fact that they don’t go outside the browser window. We don’t know. But for whatever reason, floating ads are effective and can increase conversions on your site.
Another similar strategy is to use a chat window that opens up on your homepage. This lets you start a dialogue with prospects and provide personal attention right away. If you want to see an example of this in action, just head to our homepage and wait a few moments. Someone will be right with you.
2. Use testimonials
Honest, positive testimonials can have a powerful effect on the credibility of your website (in one case, producing a conversion rate increase of over 30%). If you display brief stories from actual customers regarding how your product helped their business, you can make it clear why people should do business with you.
Place a few testimonials below the fold on your website, and use actual full names of customers, along with business names and links to the app in question. With that info available, prospects won’t have to wonder what kind of product you create and why they should work with you. It will all be there for them in black and white.
3. Generate urgency
There are a lot of ways to communicate to people why they need an app or mobile website today. You can explain how competitors are gaining advantages over those who don’t have a mobile strategy at every minute. You can offer the promise of increasing sales through mobile apps, which is something most businesses would jump at. Or, you could make an offer that is time-limited.
However you do it, don’t make it seem like a mobile app is something that can wait until tomorrow. Things are changing quickly in the mobile space, and there’s really no time to waste.
4. Break it up and keep it simple
Don’t overload website visitors by trying to tell them everything about your business. Just keep it simple. Even something like this can be enough for a headline and call to action:
“Did you know a mobile app can increase your sales by __%? Click here to get started!”
If you do choose to include a lot of info, break things up into different sections with different layouts and visuals. The goal is to inform the reader without asking for too much of their time or boring them. Tell them what you do, tell them why it’s great, then ask them to take action.
Improving your website performance is that simple.
